PSA & NOYS!

During the Spring semester of 2010 I had the great opportunity to be a volunteer intern at the National Organization of Youth Safety. NOYS main focus is to encourage teens to drive safely. This means wearing their seat belt, avoid distractions and no texting and driving. One of my duties at NOYS was to create a PSA about Safe Driving Month and the scholarships offered. The PSA was sent to participating schools to inspire teens to create a video about why it is important to drive safe.

Check out the ‘on-set’ photos below!

PR Experiment : Nike

It is an understatement to say that social media is powerful. A discussion on Nike’s Facebook event wall was created in response to recently purchased shoes that fell apart.

Situation: My boyfriend (Jamie) owns a pair of Nike Free 4.0 tennis shoes, which he loves, and they fell apart. The shoe is designed to have a flexible / barefoot running comfort tennis shoes. After owning the shoes for a couple of months they fell apart.

What Happened Next?: Jamie was very upset that he spent $90 for a pair of tennis shoes that could not last for at least a year. I contacted Nike customer service to see what could be done…. since the shoes were NOT purchased from a Nike store, we were encouraged to speak to the place where they were purchased. After speaking with Hibbett Sports, we were told that there was nothing can be done.

This Can’t Be Right!: There must have been a production error… the shoes were not even a year old. I decided to buzz in Nikes ear. This was done by posting a picture of the shoes and a short description of what happened. This was posted on Nikes Facebook, Twitter and it was pinned on Pinterest.

Then What?: Nothing happened. I was left scratching my head trying to figure out how to get their attention.

Ta-da: I found a loop hole! During the Olympics Nike had a campaign, “find greatness,” where the company encouraged customers to find their greatness. Ways to find greatness were mostly active related such as beating a time in a run or swimming longer distance than normal. The event posted on FB was an open event where people said they were going to be participate and post about what they plan to do. I posted the picture of the shoes on the facebook open event and got the attention I was looking for!

Attention: As soon as it was posted on the event wall it went viral. People commented on it right away posting positive or negative reviews about the shoes and the customer service action that should take place. Nike responded to me and asked that we call the customer service line ASAP to work out the situation.  Each time someone commented on  the post or like the post the post was brought back to the top.

ScreenShots: Check out the screenshots to see how it all happened!

Result: Nike sent Jamie a voucher for $90 to be used either online or in the stores. He purchased the Kevin Durant tennis shoes and should be arriving any day now.

Redbull Flugtag Pilot ’11

About this time last year my teammates pushed me off of a 3-story high flight deck and I flew 22 feet into the Channelside Bay. Why would I do this? Redbull Flugtag!

The team at set-up night.

Redbull Flugtag is an event that host teams attempting to fly a man-made  aircraft. The event took place in Tampa, Fla., and attracted more than 100,000 people! The Brickhouse Tavern and Tap team applies and was chosen to participate! Tiffany, Sarah, Heather, Tara and I created the design of the aircraft and collaborated with a team of engineers who developed the device!

The event was so much fun!

How did Brickhouse get involved: It all began with 6 gals who were convinced that Flugtag could bring a ton of publicity to the restaurant.

Application: Redbull must screen all applicants. This process required a rough draft of flying machine and reasons as to why the team should be selected to particpate. I created the website that was used for our application process. The video on the sit was filmed by a student who worked at the restaurant.  Check out our website.

Building stiletto : A team of engineers put together the major components of the air craft and the team dazzled it up = D

What was learned :

1. To be on point at all times. This was a very high profile event with media outlets all over the place. As a team member and pilot I was representing Brickhouse Tavern and Tap.

2. Be prepared for interviews. Journalist from all over were covering the event and with that being said, I must have done over 100 interviews. One of the interviews took place on the flight deck just before take off. There was no hint that an interview would take place so last minute.

3. Think fast. The winds were the major concern for the event as they were super strong. This altered original flight plan and caused me to move faster than expected during flight.

Over all the event gave me a glimpse into the word of publicity, brand representation, promoting, public speaking and much more!

Occupation : Student

My parents tell me all the time, “you are a student and that is your job.”

What they mean is they expect me to arrive to class on-time, pay attention, study, build relationships with professors and get good grades.

I can truly say that I do all of these things. Now that I am in my last year of college, I put in an  EXTRA effort to do well. Studying PR is something I enjoy and that is comforting 🙂

….I am proud to say that I scored an 88% on my first test in PR Issues. The average was an 82%. My goal, of course, was a 100% but a 88% is pretty good too!

Below is a photo of Kaylee, me and Vikki studying at the library ’10 (Junior year)!

Image

Time to hit the books !