Myspace?

Do we remember Myspace? Perhaps this was the ‘jump-start’ of social media and social media networking? Myspace was created in 2003 and is still functioning today. However, Myspace was the social networking site… at one point in time.

Lets travel back to 2009. During this time I was involved with photo shoots, planning fashion shows and a couple of hair and make up gigs. I took this opportunity to start a hobby, or maybe even a small business. It was called, Style By Jenn and it was on Myspace. I connected with a local photographer, Bill, and explained to him the potential of working together.

I saw an opportunity to increase revenue, so I tried! Basically, the idea was to sell each others business. I promoted his work as a photographer and he promoted my work as an artist. He took the pictures and I helped pick out the outfits for the shoot, made sure their hair was styled on location and make up was polished on location. Myspace acted as my ‘hub-spot’ or my Website. I created a portfolio of work to feature.

The partnership was successful! We worked on 4 or 5 shoots together. I learned a lot during this adventure. Social networking and networking. Showing up on time and being professional was of importance.  Check out the photos below!

On location!

Screen shot 2013-02-25 at 4.12.03 PM

Screen shot !

Interesting how Myspace fizzled out and Facebook, Twitter, LinkedIn, YouTube, etc fizzled up. Wonder where our social media will be in four more years!?

Until next time,

Jenn L.

Cingular Wireless & AT&T

Today, I want to write about a milestone in my life. My first job. Sales Representative for a Cingular Wireless Agent retail store. This position lasted throughout my Junior and Senior high school years and the beginning college years.

I began my journey with Cingular Wireless in the summer of 2006. A family friend of mine knew the owners, Albert and Armando,  looking for a sales representative. So, they brought me in for an interview and hired me on the spot. About 6 months after working at the retail store, Cingular Wireless was purchased by AT&T.

Yes, I remember the merger. Won’t forget  reassuring Cingular customers that their wireless plan has been ‘grandfathered in’ meaning their plan won’t change unless they change it. I also remember when text messages  and picture messages were sold as two different packages. Today, it is looked at as one. I won’t ever forget the customer who said, “5,000 text messages? That is way too much! Ill pick up the phone and call!” Wonder how many text messages that person is sending now… it is a must have!

Below are a few things I learned as a Cingular Wireless / AT&T Agent. 

•I will forever have the customer service number memorized!

•Customers want to be accommodated. Make time for them. I once made a customer so happy she bought me the Garth Brooks complete CD collection as a Christmas gift (we both loved Garth!). I made a difference in her life and she made an impact in mine!

•This is where I first encountered angry people. Someone who is angry at life… and their wireless bill. I quickly learned and adapted to customer resolutions!

•Mystery Shoppers were my favorite! I welcomed the pop quizzes on my performance.

•In order to activate an account, you must talk to a representative in customer care. Make them happy just by asking how their day is going.

•When activating the cell phone with a customer care representative you must read off a series of numbers. IMEI codes or SIM card codes. I learned that it is much easier and efficient to read the numbers off in a series of 3’s. 123-break-456-break-789-break

•People LOVE their rollover minutes!

•I had a customer walk in the store and say, “I want a phone with the biggest antenna!” He was pretty confused when I showed him the Trio 360 Palm Pilot. After working with him for 2 hours, I sold him a Motorola flip phone. He left with knowledge that the biggest antenna doesn’t necessarily help you get crazy service.

Photo of me during 2006 in front of the orange wall.

Photo of me in front of the famous orange wall –  2006

Heather was my mentor during this time period! She showed me the ropes of being a sales representative!

Heather was my mentor during this time period! She showed me the ropes of being a sales representative! Notice the accessories and collateral behind us?

Izzy and I decided to take a break to show off some dances moves!

Izzy and I decided to take a break to show off some dances moves!

The Associated Press – Stylebook!

I would like to introduce you to the one thing I could not live without as a public relations student / aspiring practitioner, The Associated PressStylebook! After all, writing(…and editing) is a major component of the public relations industry!

About 90 percent of the core communication classes I have completed at the University of South Florida had AP style quizzes! The public relations (…and other relations) industries has grown over the last few years, it is easy to overlook  a couple of AP style rules.

Below are a few of what I found…. most shocking! 

Eight states not abbreviated: Alaska, Hawaii, Idaho, Iowa, Maine, Ohio, Texas and Utah.

Percent: Is written out, no matter what!

Peahen/Peacock: Female / male and together they are peafowl.

half-and-half: Just like that!

Dr Pepper: Trademark (…and no period after Dr)

I am certain there are a few that know and practice every rule. That is a goal of mine. Until I become the wise pro which is only built with experience, I always double check the content.

Cheers!

Re-tweeted = :)

I get happy whenever I get re-tweeted! Thought I'd share!

I get happy whenever I get re-tweeted! Thought I’d share!

I keep my Twitter (@JennLJohnson00) account 100% professional and public relation based. Most of the people I follow and those who follow me, have not actually met me. Oh technology these days! The account is my effort of self-branding! So, when I engage with public relation industry twitter accounts and they engage back (retweet me….) I get butterflies inside!

Call it nerdy, that is fine by me! I love it!

Not to forget to mention that crisis management is SO important!  During PUR 4700 I learned about reaction stratgies. Most public relation professionals frown upon the denial strategy! In most cases, it is pretty evident that the claim, which is being denied, is true. It is a recipe for bad publicity!

Read the story that PR Newser shared!

I am pretty sure, history shows that the only denial reaction claim that has ever worked, because it was true denial, was the Pepsi and the surgeon case. Pepsi made it clear that it is impossible for this time happen!

Peace, love and PR!

Personal Image & Etiquette

Personal image and basic etiquette are important traits of the professional world. The famous quote, “It takes someone 30 seconds to form an impression about you”, is ringing in my ears. I’ve decided to write my blog post on this topic as it is important when applying for industry jobs.

I remember when I taught image development classes at John Robert Powers. I would always tell the class, “be professional, be polished and be classy!” It seems like common sense but these are important actions in the real world / working world. Even if someone is NOT being professional, polished and classy, do not take that as an opportunity to slip up or act out of line. I emphasized to them that you never know who is watching or taking notes.

It sort of seems like common sense…. arrive to work on time, arrive to work in positive spirits, arrive to work ready to work, arrive to work polished, no cussing or swearing at work, have ethical standards all the time… the list could go on forever of do’s and do not’s in the work place.

It all boils down to personal image, how one want others to view them, and etiquette, how one behaves / acts. These traits are so important when  establishing industry relationships, personal reputation and much more!

By no means am I preaching that I am the most perfect person who has the best image and etiquette but want to let the reader know that I make a conscience effort to try my best!

-J.J.

NFL Super Bowl XLVII

Cheers, chants and a few silent cries were the sounds I heard during 47th Super Bowl. As a server at a local sports restaurant, Brick House Tavern and Tap (BH), these sounds are not foreign to me.

This was my second time working a football season and I must say the 2012-2013 season was special for me. Not because of  who was playing but because of who I was serving. During my first season, the 2011-2012 season, I met a group of people who I refer to as ‘my regulars’.

A group of friends who all share a common passion, a passion for football. Every Saturday and Sunday throughout the season they arrived at BH around 11 a.m. and usually stay until 9:30 p.m. They would cheer, chant,  and at times, shed a silent cry for their favorite team. This season, the 2012-2013 NFL football season, the relationship with my regulars grew into a friendship. We share stories and opinions, cheers and chants.

One of my regulars, Alex, wrote a nice note regarding the times we have shared together at BH.

Brick House <—- Click on the PDF to read!