Hey, I took that photo!

Ok, something really cool just happened & I must share.

One evening on Jan 29th I was slicing strawberries in my kitchen for my breakfast the next morning. While slicing & chatting away with my BF, I looked down at the sliced mini mountain berries and saw one made a perfect outline of a heart. I instantly gasped and shared it with my BF. I wanted to preserve the heart to show my co-workers the next day. Colleen, my supervisor / mentor, agreed that it was super awesome & encouraged me to post it on social media.

So, I did. But not like a normal person. This social media loving individual decided to post the image & tag the company, Wish Farms, on all socials. They responded on FB and liked the image. I thought it was pretty cool.

(Image below of the FB post)

Image

Then, this evening, I was scrolling through my newsfeed when I see my image. I stop. I GASPED! The company that I tagged, Wish Farms, used my image for their social media Happy Valentine’s day post. I am so shocked & stunned. As a social media guru, this is pretty exciting! Oh, might I add, Wish Farms is a local business from my hometown – Plant City, Fla., the winter strawberry capital of the world.  (Remember the Strawberry Queen post?)

Check out the image below of the post Wish Farms used! Great traction & engagement, too!

Image

So exciting!

#HappyVDay!

-Jenn L.

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Re-tweeted = :)

I get happy whenever I get re-tweeted! Thought I'd share!

I get happy whenever I get re-tweeted! Thought I’d share!

I keep my Twitter (@JennLJohnson00) account 100% professional and public relation based. Most of the people I follow and those who follow me, have not actually met me. Oh technology these days! The account is my effort of self-branding! So, when I engage with public relation industry twitter accounts and they engage back (retweet me….) I get butterflies inside!

Call it nerdy, that is fine by me! I love it!

Not to forget to mention that crisis management is SO important!  During PUR 4700 I learned about reaction stratgies. Most public relation professionals frown upon the denial strategy! In most cases, it is pretty evident that the claim, which is being denied, is true. It is a recipe for bad publicity!

Read the story that PR Newser shared!

I am pretty sure, history shows that the only denial reaction claim that has ever worked, because it was true denial, was the Pepsi and the surgeon case. Pepsi made it clear that it is impossible for this time happen!

Peace, love and PR!

Redbull Flugtag Pilot ’11

About this time last year my teammates pushed me off of a 3-story high flight deck and I flew 22 feet into the Channelside Bay. Why would I do this? Redbull Flugtag!

The team at set-up night.

Redbull Flugtag is an event that host teams attempting to fly a man-made  aircraft. The event took place in Tampa, Fla., and attracted more than 100,000 people! The Brickhouse Tavern and Tap team applies and was chosen to participate! Tiffany, Sarah, Heather, Tara and I created the design of the aircraft and collaborated with a team of engineers who developed the device!

The event was so much fun!

How did Brickhouse get involved: It all began with 6 gals who were convinced that Flugtag could bring a ton of publicity to the restaurant.

Application: Redbull must screen all applicants. This process required a rough draft of flying machine and reasons as to why the team should be selected to particpate. I created the website that was used for our application process. The video on the sit was filmed by a student who worked at the restaurant.  Check out our website.

Building stiletto : A team of engineers put together the major components of the air craft and the team dazzled it up = D

What was learned :

1. To be on point at all times. This was a very high profile event with media outlets all over the place. As a team member and pilot I was representing Brickhouse Tavern and Tap.

2. Be prepared for interviews. Journalist from all over were covering the event and with that being said, I must have done over 100 interviews. One of the interviews took place on the flight deck just before take off. There was no hint that an interview would take place so last minute.

3. Think fast. The winds were the major concern for the event as they were super strong. This altered original flight plan and caused me to move faster than expected during flight.

Over all the event gave me a glimpse into the word of publicity, brand representation, promoting, public speaking and much more!