This semester I am taking the course Public Relations Design and I must say that it is awesome! One of the major assignments for the class is to create a personal branding package. So this means we must create business cards, cover letters, thank you cards etc for the job market while using Adobe Indesign and Illustrator.
We also must create a logo. I choose the butterfly symbol because I feel it is the best symbolic representation of my character. One of my favorite things about interning with Lakefront Cottages was the beautiful scenery. Every time I visited the vacation rental property I would spot a butterfly, fluttering amongst the emerald green grass and tropical plants around the cottage. The insect was peaceful and graceful.
Working with Adobe Illustrator, I created my butterfly from the butterfly objective symbol. The colors, shapes and elements were all edited until the perfect butterfly was created. Another element, unique element ,of my logo is the type of font chosen for my name. It is a cursive type known as the Edwardian Script. The type was also edited in the tilt and longitude elements. I must say that I am humble with the outcome of my personal branding kit. I spend a lot of time actively working towards a career path, therefore these documents are looked at all the time!
View my branding materials in PDF files below! The files were made using Adobe Indesign and Illustrator.
Business Card——->JohnsonBusinessCard
Cover Letter———>CL
Resume ———->JohnsonResume
Recommendation via LinkedIn——->LOR_RR
Thank you letter——->Thankyouletter
Until next time,
Jennifer L.
