…The Cat is out of the Bag!

1506428_10201230987472436_1708810104_nLadies and gentlemen, I work from home four days a week. To my close family and friends, this is not anything new. I have been working from home ever since my boyfriend and I moved in September.

You see, my boyfriend is in the early stages of his aviation career. Pilots are known to sort of ‘hop around or relocate in the early stages of their careers. So, this is completely normal. He is currently building his hours with a private jet company not too far from Tampa, 75 miles.

However, the move stirred up a little bit of ‘drama’ in our lives. We had to make many decisions together regarding the causes and effects of the aviation lifestyle. One of the most important factors to consider, my career situation (aside from family, of course!).

The dynamics of the company I work for, Upright Communications, is similar to many others in the online marketing and S.E.O industry in the regards to our time tracking, agenda setting, tasks and business development. What is very unique, is the flexibility and consideration. Flexibility such as the opportunity to work virtually anywhere.

Fluffy Clouds

My colleagues and I depend on Google Hangout, Skype and Join.Me as main platforms of communication. Upright Communications headquarters is located in Cincinnati, Ohio and we have an office in Tampa, Fla. as well as four other team members throughout the U.S. who work from their home. Our team is completely used to functioning even though we do not work face to face.

When the chances of James and I relocating was beginning to favor, I was nervous and worried about my position at the workplace. The communication was completely open between me and my supervisor as she was fully aware of situation.When I presented to her the problem and my proposed solution, she was not blindsided or shocked.

I vowed to be an even better worker and dedicate my time and energy to the company. Together, we established a routine. Every Monday, I’ll drive to Tampa, and Tuesday through Friday we check in with each other at 7:30 a.m. to go over the task list for the day (& of course, we communicate throughout the day, too!).

My Home Office

So there you have it! Since September, I have been working from home a chunk of the week. Something about me, I am a mega ‘home body.’ I am totally content with sitting at my desk and working away. I am located in a quite area with nature all around me. I really have no reason to leave my home unless it is to go to the gym or to go to the grocery store! Just the way I like it!

The first picture is of James and I just before an aviation adventure, the second is of clouds during another aviation adventure and the third is of my home office area!

I am one blessed newly college graduate to have such an awesome job in my field of study! 

Reach for the stars!

Jenn L.

Newsjacking?

What in the world is newsjacking? David Meerman Scott defines newsjacking as:

“The process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.”

In a keynote speech from Mr. Scott, he tells a story of the Oakley sunglass company giving the trapped Chilean miners each a pair of sunglasses. The result was a whole lot of CSR & publicity…. oh and a projected $41 million in equivalent advertisement time.

As account manager at Upright Communications, I have been given the responsibility as social media manager for several accounts. One account, in particularly, was given an opportunity to experience newsjacking. In the location of the company, there was a news story shared on Twitter about a man whose tires and wheels were stolen off of his car. The trend of stealing tires and wheels has been a noticeable trend in the area. After clearance from proper management, the company extended a special discount to get the man back on the road again.

The entire newjacking process was such a rush and exciting!

The victim and his family has vowed to be a customer and sincerely appreciated the special offer. Although, the coverage did not hit the media, we did inject our ideas into breaking news, in a real-time order and it was exposed on Twitter.

Check out the Tweet from David Meerman Scott 🙂

DMS

Until next time,

Jenn!