Product Review: The Dollar Shave Club

The Dollar Shave Club is a subscription company that sends its customers razors monthly. That is right, razors.  My coworker, Jacob, shared with me one of their promotional videos, a very tongue-in-cheek style YouTube video with over 13 million views that even had me persuaded to join the club.

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…but I didn’t. I thought of my boyfriend immediately. He is always buying razors and complaining about them. I thought, why not give Dollar Shave Club a shot? I signed him up for the medium package of $6 a month and each month he receives a new set of blades. It was a hit on Christmas.

What is so awesome about this company is their customer service. It is easy  to downgrade to the lowest package of $1 or upgrade to the highest package of $9 (three different options of $1, $6 or $9.) Each time you downgrade or upgrade, you get a new handle. Before the next shipment of boxes (AKA: withdraw from banking account) they give you the option of changing blades, buying a new handle or adding another item to the shipment. The packaging is very manly and the tongue-in-cheek copy continues. At times, they will toss in a free sample with very off- the- wall products, like these One Wipe Charlies.

 

The Dollar Shave Club isn’t only for the fellas. My boyfriend didn’t go through all of his blades last month so I downgraded to the $1 package, got a new handle, and a new set of razor blades. Let me just say, the $1 option is well worth it.

 

Thumbs up to the Dollar Shave Club. From someone who is in the marketing industry, their material is very catchy. They openly address colon cancer & they have a mission of informing the public about colon cancer, a great CSR platform! Not to forget to mention, their website isn’t too shabby.

 

Until next time,

 

Jenn L.

Newsjacking?

What in the world is newsjacking? David Meerman Scott defines newsjacking as:

“The process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.”

In a keynote speech from Mr. Scott, he tells a story of the Oakley sunglass company giving the trapped Chilean miners each a pair of sunglasses. The result was a whole lot of CSR & publicity…. oh and a projected $41 million in equivalent advertisement time.

As account manager at Upright Communications, I have been given the responsibility as social media manager for several accounts. One account, in particularly, was given an opportunity to experience newsjacking. In the location of the company, there was a news story shared on Twitter about a man whose tires and wheels were stolen off of his car. The trend of stealing tires and wheels has been a noticeable trend in the area. After clearance from proper management, the company extended a special discount to get the man back on the road again.

The entire newjacking process was such a rush and exciting!

The victim and his family has vowed to be a customer and sincerely appreciated the special offer. Although, the coverage did not hit the media, we did inject our ideas into breaking news, in a real-time order and it was exposed on Twitter.

Check out the Tweet from David Meerman Scott 🙂

DMS

Until next time,

Jenn!

Knock, Knock?

Whose there?

Perhaps you’ve wondered where I have been? Well, have no fear! I am here! After the  hustle and bustle of the final spring semester, I dedicated my time to a staycation. Yes, a staycation. What is that? Well… it is a time for me to do all the things I never have time to do such as watch television, cook, clean, walk the dog, etc, all from my home. It is a mini-vacation from all of stress life causes and a chance from me to breath and relax!

This blog will be dedicated to a few things I’ve done while on my staycation

1. Television. My FAVORITE channel is the E! channel.  As a fashion guru, it just makes sense!

2. Cook! Yay! The other day I made breaded chicken with marinara sauce with a side quinoa and spinach salad!

3. Clean! …so boring yet so important! After stumbling upon this video from Melissa Maker… I got inspired to clean! (Great gal who created her own space / publicity on the internet!)

4. Walk the dog! Woof! My roommate dog loves to go on walks!

5. Cleaned out the closet (to make room for more clothes)! I try to clean out my closet twice a year and donate the clothes to an organization who will use them! This time I am donating my clothes to H&M ! (Way to go H&M for CSR!)

6. I stumbled upon the fabulous Melissa Bender and I have fallen in love with her at home workouts! Seriously, these are the best!!!!!!!!!!  (Another gal who created her own space / publicity on the internet!)

7. Book review! I have been asked to write a book review!! Super excited! This is something very new to me and I figured…. why not!? It is a recently published fictional novel!

Next week I begin a very exciting chapter in my life! I do not want to post too much about it because I don’t want to jinx myself but just know that it is super exciting!

May the force be with you!

-Jenn L.