Facebook Terms Summary – January 2015

If you have logged into your Facebook account recently, you may have noticed a notification from Facebook alerting you about their update of terms which will go into effect on January 1, 2015. You may also noticed some of your friends posting about the terms and feeling of anxiousness about the changes. I’ve taken the time to go through the updated terms and briefly summarize them below. You can learn more here: Updating our Terms.

Overall Summary: Understand that what you post on the internet, including Facebook, is subjected to public viewing. Rule of thumb: Don’t post anything you wouldn’t want your grandmother to see. Also, I don’t really think Facebook is out to get you… they are a business seeking data (a lot of demographical data) to use for their own benefit. They aren’t ‘big brother.’ I will point out, that I am shocked they didn’t make updates or changes to their search functions. Perhaps this is an internal improvement? 

More Control: FB is going to offer users more control on who can see their posts, untag yourself, set an audience for your posts, etc. This is already happening on FB but it appears as though it will be more obvious to the user that these changes are available. 

Privacy Check-up: When posting, it will be more clear who you want to share the post with, such as friends, lists or public. This is *also* already happening on FB but it appears as though it will be more obvious to the user that these changes are available. 

Location: FB is being a bit more sneaky about finding your location and they are using this information to find people near you, businesses and events (this is already happening in some regions). If you are like me and would NOT like people to know your whereabouts, make sure you turn off your location settings in your FB app. FB is saying that this is a way for users to find restaurants and to display the menus and such. 

Buy Button: A buy button will be available at a convenience for users to make purchases using FB (in beta in some regions). This will be helpful for business pages and paid advertisers. With any purchase online, make sure you trust the source and the process!

Permission for Location: FB is testing battery strength and signal for the app functions such as response time. They will be asking for your permission to use the location of your phone to test the battery and signal in the region. 

Facebook’s Family: FB has grown (rapidly) over the years and they have a lot of other apps under their family tree. The company is making it more clear as to which apps are owned by Facebook. This can help the user for forgotten password situations. If you forgot your Instagram password, Facebook can help! 

Advertisement Control:  Those who advertise on FB have the option to post on newsfeed walls to those who may be a good fit / customer for their company. For example, if you have on your profile or have posted to your profile that you like paddle boards then don’t be shocked when a paddle board company shows up as a paid ad on your feed. The way advertisements posts will change to be more clear that it is an ad. Some users (I  was one of them) were asked to take a survey on how advertisements are displayed and the likes / dislikes of them. You can select on the app (not 100% this applies to desktop) on which advertisements you like or dislike. 

Until next time,

Jenn

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Guest Relations!

I have started to write e-mails for LFC. This gives me exposure communicating with the guest and answering any frequently asked questions. Guest relations is very important aspect of many companies and at LFC it is no different. My goal is to communicate with each inquiry in a positive way and send them to our main website, FB and Pinterest to offer more visuals of the properties.

I write each e-mail as a draft and then re-read each e-mail out loud (smiling of course to sound friendly) to make certain it flows properly. After I double check my work a LFC team member proof reads it (because mistakes can happen) before sending it off to the client.

Writing e-mails is actually a lot of fun! I feel like I wait by the computer for the response 🙂

#Hashtags & #SEO

The use of hash tags is growing and it is growing at a rapid speed! Hash tags can be found on Twitter, Pinterest and Facebook. The really cool thing about hash tags is that it helps with search engine optimization (SEO). This is a really great tool.

In my situation I use the hash tags on the LFC Pinterest page. This is a great way to find something and use the hash tags while re-pinning. Zooming-in on LFC publics and doing my best to create exposure to the public, I have used the hash tags as a secret weapon. For example, LFC is focusing on the Disney Public. People LOVE, LOVE, LOVE Disney World and everything about it. I have found many blogs about people who travel to Disney and document their entire trip. Creating a new pin-board on the LFC just about Disney.

Items have been reposted and this is great! Exposure is on the rise!

…Rome was not built in a day… still have a lot of work to do to create publicity!

#SeeYouSoon

This or That?

Maintaining the LFC social media pages can be slightly challenging. I have learned that it is important to test different styles of posts to see which fans respond to the most.

Since LFC has over 30 fans on FB, it is easy to track how many people “saw” a post. The “saw” post gives two options 1) Organic which tracks the number of people who saw the post either on their news feed or ticker 2) Viral tracks how many saw the post in a friends news feed.

I have noticed that pictures get the best reaction, especially cute pictures. For example: I shared a photo from Walt Disney World that featured Animal Kingdoms baby animals. Who would not want to see a baby elephant or giraffe? That particular post was seen by 48 people, 4 of which were viral and the remaining was organic.

This also worked in my favor because the post was shard from Walt Disney World and their post was very active. The number of people who shared the post was much lower than the people who liked or commented. You never know, someone may want to see who shared the post. If they did then they saw Lakefront Cottages Vacation Rentals happened to be on of them.

Today I made more of an interactive post. *Screen shot posted below* I asked if anyone had any fun plans for the 3 day weekend. Most people are off and spend this time with their loved ones at the beach or BBQ etc. I have noticed that perhaps interactive posts are not ready for us. My goal is to create posts (within time) that are interactive and people respond too. This will come in time when the number of fans increase.

Until Next Time =)Image