@ShrednTrim

I’ve been busy working on a new project, @ShrednTrim. An Instagram (IG) fitness motivational page my workout partner, Alex, and I created. It has been a lot of fun & I am learning A LOT about IG (along with fitness and health=D). Alex and I have been exercising together since September of 2013. We really enjoy going to the gym together and we will even rearrange our schedules so we can workout together.

Alex and I talked about creating an IG fitness motivational page a few months ago & decided to take the leap & create the page this past June, 2014. The timing was perfect…. Alex entered an athlete search on IG hosted by a supplement company, 1st Phorm  & I was looking for another project. What not? The page was launched June 4, 2014 & received an encouraging amount of support. As of now (July 10, 2014) the page has a total of 639 followers & a lot of positive feed back. 

Being a giant nerd, I took the social media marketing into account as fun marketing project. Don’t get me wrong, I absolutely love being able to motivate people to exercise and become more fit (not to mention I have changed my lifestyle to be more health focused). However, the online marketing aspect is a big interest for me. Let me just say…I’ve learned a ton about IG. I thought I knew IG from a personal level but taking the approach from a marketing level is much different

A thing or two that I’ve learned:

  1. KIK: Is a messaging platform a lot of people on IG use. You’ll see this in bios (which, by the way, has a character count of 140). Since IG doesn’t have a  direct chat message platform, users commonly use KIK. However, you can DM with a photo and then add a comment but cannot just DM text to a user directly.
  2. People PAY ridiculous money for a ‘shout out.’ First off, why didn’t I think of this when IG first became popular. Second of all, why would someone pay $50 for a shoutout? A lot of times, the person charging for the shoutout will remove the page after a certain amount of time (8 hours, 12 hours, 24 hours). Of course, the price varies depending on the person who is charging & their amount of followers plays a part. (@ShrednTrim does NOT pay for shoutouts!)
  3. Hashtags can break. What I mean by this is that you can post an image with a selection of hashtags. Depending on the frequency of the hashtag you should see the image indexed at the top of the grid. Sometimes there can be a broken hashtag (you won’t know which one because none of them will work) and the image won’t be indexed (or shown on the searched hashtag grid). This is one of my obstacles with IG as we rely on the hashtags to be found. If the tags don’t work, we delete and try again and again until it indexes (a few hours between attempts).
  4. Take advantage of free analytic services. What kind of online marketing / SEO person would I be if I didn’t evaluate data? Not a good one. We can see who unfollowed us or who gives us the most likes. A ton of useful information can be found. @ShrednTrim uses Iconosquare (formerly Statigram – the company whose 2013 year in review for personalized accounts went viral.) 

If you have IG be sure to look up @ShrednTrim for fitness motivation, workout ideas and healthy recipes. We even started a blog, check us out by clicking here. We are having a lot of fun & really enjoy sharing our passion for fitness & health to the public. 

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Until next time,

Jenn L.

Hey, I took that photo!

Ok, something really cool just happened & I must share.

One evening on Jan 29th I was slicing strawberries in my kitchen for my breakfast the next morning. While slicing & chatting away with my BF, I looked down at the sliced mini mountain berries and saw one made a perfect outline of a heart. I instantly gasped and shared it with my BF. I wanted to preserve the heart to show my co-workers the next day. Colleen, my supervisor / mentor, agreed that it was super awesome & encouraged me to post it on social media.

So, I did. But not like a normal person. This social media loving individual decided to post the image & tag the company, Wish Farms, on all socials. They responded on FB and liked the image. I thought it was pretty cool.

(Image below of the FB post)

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Then, this evening, I was scrolling through my newsfeed when I see my image. I stop. I GASPED! The company that I tagged, Wish Farms, used my image for their social media Happy Valentine’s day post. I am so shocked & stunned. As a social media guru, this is pretty exciting! Oh, might I add, Wish Farms is a local business from my hometown – Plant City, Fla., the winter strawberry capital of the world.  (Remember the Strawberry Queen post?)

Check out the image below of the post Wish Farms used! Great traction & engagement, too!

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So exciting!

#HappyVDay!

-Jenn L.

…The Cat is out of the Bag!

1506428_10201230987472436_1708810104_nLadies and gentlemen, I work from home four days a week. To my close family and friends, this is not anything new. I have been working from home ever since my boyfriend and I moved in September.

You see, my boyfriend is in the early stages of his aviation career. Pilots are known to sort of ‘hop around or relocate in the early stages of their careers. So, this is completely normal. He is currently building his hours with a private jet company not too far from Tampa, 75 miles.

However, the move stirred up a little bit of ‘drama’ in our lives. We had to make many decisions together regarding the causes and effects of the aviation lifestyle. One of the most important factors to consider, my career situation (aside from family, of course!).

The dynamics of the company I work for, Upright Communications, is similar to many others in the online marketing and S.E.O industry in the regards to our time tracking, agenda setting, tasks and business development. What is very unique, is the flexibility and consideration. Flexibility such as the opportunity to work virtually anywhere.

Fluffy Clouds

My colleagues and I depend on Google Hangout, Skype and Join.Me as main platforms of communication. Upright Communications headquarters is located in Cincinnati, Ohio and we have an office in Tampa, Fla. as well as four other team members throughout the U.S. who work from their home. Our team is completely used to functioning even though we do not work face to face.

When the chances of James and I relocating was beginning to favor, I was nervous and worried about my position at the workplace. The communication was completely open between me and my supervisor as she was fully aware of situation.When I presented to her the problem and my proposed solution, she was not blindsided or shocked.

I vowed to be an even better worker and dedicate my time and energy to the company. Together, we established a routine. Every Monday, I’ll drive to Tampa, and Tuesday through Friday we check in with each other at 7:30 a.m. to go over the task list for the day (& of course, we communicate throughout the day, too!).

My Home Office

So there you have it! Since September, I have been working from home a chunk of the week. Something about me, I am a mega ‘home body.’ I am totally content with sitting at my desk and working away. I am located in a quite area with nature all around me. I really have no reason to leave my home unless it is to go to the gym or to go to the grocery store! Just the way I like it!

The first picture is of James and I just before an aviation adventure, the second is of clouds during another aviation adventure and the third is of my home office area!

I am one blessed newly college graduate to have such an awesome job in my field of study! 

Reach for the stars!

Jenn L.