Facebook Terms Summary – January 2015

If you have logged into your Facebook account recently, you may have noticed a notification from Facebook alerting you about their update of terms which will go into effect on January 1, 2015. You may also noticed some of your friends posting about the terms and feeling of anxiousness about the changes. I’ve taken the time to go through the updated terms and briefly summarize them below. You can learn more here: Updating our Terms.

Overall Summary: Understand that what you post on the internet, including Facebook, is subjected to public viewing. Rule of thumb: Don’t post anything you wouldn’t want your grandmother to see. Also, I don’t really think Facebook is out to get you… they are a business seeking data (a lot of demographical data) to use for their own benefit. They aren’t ‘big brother.’ I will point out, that I am shocked they didn’t make updates or changes to their search functions. Perhaps this is an internal improvement? 

More Control: FB is going to offer users more control on who can see their posts, untag yourself, set an audience for your posts, etc. This is already happening on FB but it appears as though it will be more obvious to the user that these changes are available. 

Privacy Check-up: When posting, it will be more clear who you want to share the post with, such as friends, lists or public. This is *also* already happening on FB but it appears as though it will be more obvious to the user that these changes are available. 

Location: FB is being a bit more sneaky about finding your location and they are using this information to find people near you, businesses and events (this is already happening in some regions). If you are like me and would NOT like people to know your whereabouts, make sure you turn off your location settings in your FB app. FB is saying that this is a way for users to find restaurants and to display the menus and such. 

Buy Button: A buy button will be available at a convenience for users to make purchases using FB (in beta in some regions). This will be helpful for business pages and paid advertisers. With any purchase online, make sure you trust the source and the process!

Permission for Location: FB is testing battery strength and signal for the app functions such as response time. They will be asking for your permission to use the location of your phone to test the battery and signal in the region. 

Facebook’s Family: FB has grown (rapidly) over the years and they have a lot of other apps under their family tree. The company is making it more clear as to which apps are owned by Facebook. This can help the user for forgotten password situations. If you forgot your Instagram password, Facebook can help! 

Advertisement Control:  Those who advertise on FB have the option to post on newsfeed walls to those who may be a good fit / customer for their company. For example, if you have on your profile or have posted to your profile that you like paddle boards then don’t be shocked when a paddle board company shows up as a paid ad on your feed. The way advertisements posts will change to be more clear that it is an ad. Some users (I  was one of them) were asked to take a survey on how advertisements are displayed and the likes / dislikes of them. You can select on the app (not 100% this applies to desktop) on which advertisements you like or dislike. 

Until next time,

Jenn

@ShrednTrim

I’ve been busy working on a new project, @ShrednTrim. An Instagram (IG) fitness motivational page my workout partner, Alex, and I created. It has been a lot of fun & I am learning A LOT about IG (along with fitness and health=D). Alex and I have been exercising together since September of 2013. We really enjoy going to the gym together and we will even rearrange our schedules so we can workout together.

Alex and I talked about creating an IG fitness motivational page a few months ago & decided to take the leap & create the page this past June, 2014. The timing was perfect…. Alex entered an athlete search on IG hosted by a supplement company, 1st Phorm  & I was looking for another project. What not? The page was launched June 4, 2014 & received an encouraging amount of support. As of now (July 10, 2014) the page has a total of 639 followers & a lot of positive feed back. 

Being a giant nerd, I took the social media marketing into account as fun marketing project. Don’t get me wrong, I absolutely love being able to motivate people to exercise and become more fit (not to mention I have changed my lifestyle to be more health focused). However, the online marketing aspect is a big interest for me. Let me just say…I’ve learned a ton about IG. I thought I knew IG from a personal level but taking the approach from a marketing level is much different

A thing or two that I’ve learned:

  1. KIK: Is a messaging platform a lot of people on IG use. You’ll see this in bios (which, by the way, has a character count of 140). Since IG doesn’t have a  direct chat message platform, users commonly use KIK. However, you can DM with a photo and then add a comment but cannot just DM text to a user directly.
  2. People PAY ridiculous money for a ‘shout out.’ First off, why didn’t I think of this when IG first became popular. Second of all, why would someone pay $50 for a shoutout? A lot of times, the person charging for the shoutout will remove the page after a certain amount of time (8 hours, 12 hours, 24 hours). Of course, the price varies depending on the person who is charging & their amount of followers plays a part. (@ShrednTrim does NOT pay for shoutouts!)
  3. Hashtags can break. What I mean by this is that you can post an image with a selection of hashtags. Depending on the frequency of the hashtag you should see the image indexed at the top of the grid. Sometimes there can be a broken hashtag (you won’t know which one because none of them will work) and the image won’t be indexed (or shown on the searched hashtag grid). This is one of my obstacles with IG as we rely on the hashtags to be found. If the tags don’t work, we delete and try again and again until it indexes (a few hours between attempts).
  4. Take advantage of free analytic services. What kind of online marketing / SEO person would I be if I didn’t evaluate data? Not a good one. We can see who unfollowed us or who gives us the most likes. A ton of useful information can be found. @ShrednTrim uses Iconosquare (formerly Statigram – the company whose 2013 year in review for personalized accounts went viral.) 

If you have IG be sure to look up @ShrednTrim for fitness motivation, workout ideas and healthy recipes. We even started a blog, check us out by clicking here. We are having a lot of fun & really enjoy sharing our passion for fitness & health to the public. 

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Until next time,

Jenn L.

Hey, I took that photo!

Ok, something really cool just happened & I must share.

One evening on Jan 29th I was slicing strawberries in my kitchen for my breakfast the next morning. While slicing & chatting away with my BF, I looked down at the sliced mini mountain berries and saw one made a perfect outline of a heart. I instantly gasped and shared it with my BF. I wanted to preserve the heart to show my co-workers the next day. Colleen, my supervisor / mentor, agreed that it was super awesome & encouraged me to post it on social media.

So, I did. But not like a normal person. This social media loving individual decided to post the image & tag the company, Wish Farms, on all socials. They responded on FB and liked the image. I thought it was pretty cool.

(Image below of the FB post)

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Then, this evening, I was scrolling through my newsfeed when I see my image. I stop. I GASPED! The company that I tagged, Wish Farms, used my image for their social media Happy Valentine’s day post. I am so shocked & stunned. As a social media guru, this is pretty exciting! Oh, might I add, Wish Farms is a local business from my hometown – Plant City, Fla., the winter strawberry capital of the world.  (Remember the Strawberry Queen post?)

Check out the image below of the post Wish Farms used! Great traction & engagement, too!

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So exciting!

#HappyVDay!

-Jenn L.

Newsjacking?

What in the world is newsjacking? David Meerman Scott defines newsjacking as:

“The process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.”

In a keynote speech from Mr. Scott, he tells a story of the Oakley sunglass company giving the trapped Chilean miners each a pair of sunglasses. The result was a whole lot of CSR & publicity…. oh and a projected $41 million in equivalent advertisement time.

As account manager at Upright Communications, I have been given the responsibility as social media manager for several accounts. One account, in particularly, was given an opportunity to experience newsjacking. In the location of the company, there was a news story shared on Twitter about a man whose tires and wheels were stolen off of his car. The trend of stealing tires and wheels has been a noticeable trend in the area. After clearance from proper management, the company extended a special discount to get the man back on the road again.

The entire newjacking process was such a rush and exciting!

The victim and his family has vowed to be a customer and sincerely appreciated the special offer. Although, the coverage did not hit the media, we did inject our ideas into breaking news, in a real-time order and it was exposed on Twitter.

Check out the Tweet from David Meerman Scott 🙂

DMS

Until next time,

Jenn!

Liebster Award Nomination

I am delight to say that I have been nominated for the Liebster Award. Thank you, Christine. The Liebster Award nomination is special…  it is a special way to ‘shout-out’ to your fellow bloggers =) Mandi at All My Happy Endings provided us with the origins of the word Liebster. “Liebster is a German word that means sweetest, kindest, nicest, dearest, beloved, lovely, kind, pleasant, valued, cute, endearing, and welcome.”

As Christine explained…. its all about getting to know each other!

Here are the rules:

  1. Post 11 random facts about yourself.
  2. Answer 11 questions from your nominator.
  3. Nominate 11 other blogs with under 200 followers and ask them 11 questions.

The 11 random facts of Jennifer L. Johnson: 

  1. Born and raised Florida gal.
  2. I am a Godiva member which is code for I am a chocolate connoisseur. 
  3. I love wearing colorful outfits. In the words of Kate Spade, “Live Colorfully”.
  4. Ever since attending my first merchandising convention, ENK, I’ve had a special passion for fashion.
  5. My office is decorated with a Giraffe inspired theme…. and lots of color!
  6. I have met several athletes while working at Brick House Tavern + Tap.
  7. The best way to get over a fear is to face it! I was once fearful of karaoke… that was until summer 2011.
  8. I have personal traditions such as: attending a concert once a year or going on vacation once a year. I believe that it is good for the soul!
  9. I can vibe with all kinds of music but my favorite would have to be hip-hop and country. …Drake & Strait.
  10. I do NOT like scary movies…. no thank you!
  11. I once won a game of poker with a royal flush.

Questions from the Nominator: 

  1. Why did you start blogging?  For the main purpose of creating a hub for employers to learn more about me. 
  2. Describe yourself in two words. Conversation Savvy
  3. What’s your all time favorite tv show? Friends… hands down.
  4. What’s one quirky thing about yourself? Punctuality ! On time is early!
  5. What’s your biggest inspiration? 
  6. Name three places you’d like to travel to? Paris, London, Ireland
  7. Have you ever sky dived? Would you?  I am sorry, but I do not favor sky diving. I am not one to take such risks.
  8. What’s your favorite quality about yourself? Organized to the max!
  9. What’s your favorite social media tool/network? Twitter!
  10. If you won a million dollar’s, what would you do with it.  Donate &  invest!
  11. What’s your all time favorite meal? Chocolate biscuits. Hmm… so delicious!


Who I nominate… 

The questions for nominations:

  1. Where are you from?
  2. What is your favorite dish?
  3. How would you describe your personal style?
  4. What is your favorite season?
  5. What is your hobby?
  6. Are you a risk taker?
  7. Where is your favorite place to escape too?
  8. What is your favorite book?
  9. What was your favorite age?
  10. What is one of your goals?
  11. What does your name mean?

Have fun ! 

Jenn!