Newsjacking?

What in the world is newsjacking? David Meerman Scott defines newsjacking as:

“The process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.”

In a keynote speech from Mr. Scott, he tells a story of the Oakley sunglass company giving the trapped Chilean miners each a pair of sunglasses. The result was a whole lot of CSR & publicity…. oh and a projected $41 million in equivalent advertisement time.

As account manager at Upright Communications, I have been given the responsibility as social media manager for several accounts. One account, in particularly, was given an opportunity to experience newsjacking. In the location of the company, there was a news story shared on Twitter about a man whose tires and wheels were stolen off of his car. The trend of stealing tires and wheels has been a noticeable trend in the area. After clearance from proper management, the company extended a special discount to get the man back on the road again.

The entire newjacking process was such a rush and exciting!

The victim and his family has vowed to be a customer and sincerely appreciated the special offer. Although, the coverage did not hit the media, we did inject our ideas into breaking news, in a real-time order and it was exposed on Twitter.

Check out the Tweet from David Meerman Scott 🙂

DMS

Until next time,

Jenn!

Re-tweeted = :)

I get happy whenever I get re-tweeted! Thought I'd share!

I get happy whenever I get re-tweeted! Thought I’d share!

I keep my Twitter (@JennLJohnson00) account 100% professional and public relation based. Most of the people I follow and those who follow me, have not actually met me. Oh technology these days! The account is my effort of self-branding! So, when I engage with public relation industry twitter accounts and they engage back (retweet me….) I get butterflies inside!

Call it nerdy, that is fine by me! I love it!

Not to forget to mention that crisis management is SO important!  During PUR 4700 I learned about reaction stratgies. Most public relation professionals frown upon the denial strategy! In most cases, it is pretty evident that the claim, which is being denied, is true. It is a recipe for bad publicity!

Read the story that PR Newser shared!

I am pretty sure, history shows that the only denial reaction claim that has ever worked, because it was true denial, was the Pepsi and the surgeon case. Pepsi made it clear that it is impossible for this time happen!

Peace, love and PR!

#Hashtags & #SEO

The use of hash tags is growing and it is growing at a rapid speed! Hash tags can be found on Twitter, Pinterest and Facebook. The really cool thing about hash tags is that it helps with search engine optimization (SEO). This is a really great tool.

In my situation I use the hash tags on the LFC Pinterest page. This is a great way to find something and use the hash tags while re-pinning. Zooming-in on LFC publics and doing my best to create exposure to the public, I have used the hash tags as a secret weapon. For example, LFC is focusing on the Disney Public. People LOVE, LOVE, LOVE Disney World and everything about it. I have found many blogs about people who travel to Disney and document their entire trip. Creating a new pin-board on the LFC just about Disney.

Items have been reposted and this is great! Exposure is on the rise!

…Rome was not built in a day… still have a lot of work to do to create publicity!

#SeeYouSoon